Islington Assembly Hall introduces high definition broadcast system
Following the installation of a new high definition, multi-camera broadcast system in the venue, Islington Assembly Hall (IAH) are excited to be leading the continuation of streaming beyond the pandemic and now offer an all-inclusive streaming package . The installation was completed by industry leaders Siyan, and means promoters can now take advantage of an additional revenue channel whilst offering fans an accessible and environmentally-friendly option for watching a live show.
By installing three Panasonic HD PTZ cameras, as well as Black Magic mixing and encoding hardware and an upgraded high-speed internet connection, IAH have placed themselves at the forefront of the streaming scene. With a wealth of experience in the team and the competitive pricing of the package, promoters are able to be hands-off during the process making it an easy and profitable option for enhancing a live show hire.
Throughout the pandemic, the live music industry has experienced the multitude of benefits streaming has to offer, which IAH believe will extend well beyond the remits of the current situation. These include: the opportunity to increase profits; the global reach of streams with tickets able to be geo-locked; data gathering; widening the merchandise market for artists; accessibility for fans; the reduction of the environmental impact of touring; protection of artists’ mental health during long and intense tour cycles.
IAH have recently delivered highly successful streams for artists such as Pop Will Eat Itself, Cosmo Sheldrake and The Cromagnon Band. Cosmo Sheldrake opted to add a global livestream ticket option once his show had sold out. The stream was broadcast a week after the live show, with 30% of the livestream tickets being bought in the week following the live show.
“The results have certainly exceeded our expectations; the equipment has proved that it can deliver streams that compete with high level productions and it’s also been reliable and fun to operate. The ease of use has allowed our team to show off their creative skills and focus on making it look great.” Tom Watt, Technical Manager at Islington Assembly Hall
This installation coincides with the introduction of DICE’s new streaming platform, which is more secure than other platforms such as YouTube. Customers are unable to share the stream link as well as the stream being code-locked, offering a higher level of security. The platform supports chrome casting, video-on-demand and DVR which allows customers to pause and rewind the performance, in addition to delivering the stream across multiple time-zones at the appropriate time for customers. DICE are IAH’s exclusive ticketing partner, and IAH have worked closely with DICE throughout the streaming journey so are able to guide promoters through the process.
Across the globe, people gather to watch live sporting events together, so why should a live music stream be any different? This is the future of live music and IAH are excited to be at the forefront of this movement.